GOOD Thinking
The folks from IDEO contributed with GOOD magazine first anniversary issue’s graphic statement with two images that help us visualize, not only the spirit of the magazine’s main feature [and its urgency], but also at least part of the essence of Bruce Mau and the Institute without Boundaries’ Massive Change premise, which challenges our preconceptions about design by reminding us that “…it is not about the world of design; but about the design of the world.”
The article in question celebrates the transition of design from a noun to a verb, automatically expanding its scope: “Beyond improving the living rooms of those for whom Design is already within reach, design will improve the lives of every person on Earth.” Crazy but possible, as Massive Change suggests through revisiting old and new disciplines, re-framing [or un-framing] them within the paradigm of economies awaiting for design solutions.
Design as a vehicle for change. Dramatic, massive, even elegant change.
Take Information Technology [IT] as an example; viewed through the lens of "Information Economies," analysts can appreciate a different set of mechanics as well as a variety of new roles for their actors: Geeks writing code suddenly become lawmakers as Stanford’s Lawrence Lessig explains in an interview published in Mau’s book: “In implementing and choosing the architectures that will define cyberspace, you’re implementing and choosing certain architectures to enable or disable values. So you’re making political choices. What’s troubling is when these political choices are made by entities that aren’t responsible publicly; we then begin to worry about the extent to which this kind of private lawmaking defeat public values.”
Design can have a deep impact on Information Economies simply by helping us better understand the complexities of a world that literally speaks its own language. The development of a global interface that makes understanding and interacting with the world of IT accessible to the majority is essential to the future of democracy in an information-driven society.
The case of IT as one of the many realms that fit within Information Economies is probably a bit more obvious than some of the others touched by Massive Change [and by GOOD’s feature which introduces a simple, yet thought-provoking lingo to review design], anything from Urban Economies to Living Economies, or Image Economies to Military Economies, can indeed be influenced by the good thinking that lives at the core of Design.






