Tick
It is hard to say whether the copy producer behind this cinemax promo was influenced by John Oswald’s Plunderphonics [check out previous posts here], but one can certainly breathe the same air of irreverence and resourcefulness when experiencing the spot.
The craft of creating meaning from existing work is taken to an extreme [ironically] when promoting that particular piece of work, which becomes apparent when the trailer promoting the movie is better than the movie itself. In this case, the piece becomes something else, establishing its own pace and developing its own story as it builds excitement and curiosity.
At the end, the brand [cinemax] benefits from the energy and innovation of the promo spot which directly translates into added value [in the form of entertainment as opposed to plain information] to the people watching.
Thanks to my brother Miguel A. for the lead.