Semiotics of the kitchen
Brooklyn-based Martha Rosler created this piece back in 1975 as yet another look at everyday life to denounce everyday life. Meaning develops by contrast, by disassociating familiar objects from familiar roles.
We should thank technology for making this piece easily available because it offers a number of relevant, current lessons to those of us dealing with communications.
Leveraging stereotypes in order to shatter them so objects, places, and people are freed from any unnecessary baggage of associations is probably an obvious one. If regarded without too much intellectuality, this can translate into a simple method to initiate an intelligent conversation with your audience. In the context of the attention economy, intelligent conversations add value to people and in some cases represent that token of appreciation that public communication must offer these days.