sinSign[dot]com

Last week we wrote about the social megamind, that mechanism powered by collective intelligence that is now almost ubiquitous in the so-called Web 2.0 wave of sites.

The recently-released After These Messages (still in beta) represents an interesting experiment in this arena, stimulating the participation of professionals and students of communication in the conversation about “the power that our messages yield,” viewed through the lens of ethics and in the context of the effects of communication (of any type) in society and culture.

I signed in a few days ago and went straight to review the Terry Richardson Lee Jeans campaign, my evaluation felt at the exact opposite side of the spectrum when compared with the average of 60 other reviews. That is beautiful, true intellectual democracy in action.

With time and sincere community involvement this website has the potential to add significant value to our thought process as professionals in this arena, which can therefore affect the outcome of our work. Hopefully its users will keep playing within the realm of ethics and away from moral judgment.

Thanks to my friend Aristides Barrios for the lead.